Primal Teams 3DEmotion, more than anything else, spells the difference between stellar and mediocre team performance. Fear and negativity keep a team stuck in old patterns, while optimal emotions have the power to sharpen minds and spark breakthrough innovations.

Thanks to discoveries in neuroscience and psychology, we now know that emotions operate independently from our logical minds. They can’t be reasoned away. They must be dealt with directly. Drawing on the latest research, Primal Teams shows leaders and teammates how to trigger the kind of emotional energy that supercharges performance. Illustrated with compelling examples, this groundbreaking guide reveals how to:

Transform fear and negativity • Energize primal emotional systems • Activate insight and intuition • Foster emotional bonds and team spirit • Inspire with a heartfelt purpose • And more

Emotions determine whether a group works with energy and enthusiasm or just goes through the motions. With the array of insights and practical tools in this book, anyone can inspire an unprecedented level of performance.

“After years of business being based on emotionless company dedication, years when leaders like Sgt. Friday wanted “the facts…just the facts,” we have finally reached the time when people in companies are realizing that employee’s emotions can be used as a vital fulcrum to a company achieving its goals and driving it to levels of success well beyond its dreams. In this new book worthy of business in the 21st century, primal emotion consultant Jackie Barretta puts her well founded theories to work. She shows the reader how to use emotional stimulation to get the most out of their associates.
Think about this for a minute, if you can create an environment where people get excited, nay passionate, about what they are doing. If you can get them to believe with their heart and soul as well as their minds in your company’s goal, they will follow you to the ends of the earth to make sure that your company becomes number one. This only makes sense.
Barretta uses some real life examples to show how this has worked out with companies in the past. Citing examples from world class companies like Apple, Google and IBM she proves without a doubt that allowing teams to bring in their emotions, their passions and their life goals and incorporating them into every day operations has lifted teams way beyond the normal levels of inspired involvement.
This is a book on the future available today. If you are ready to get into 21st century motivational management where you use your associate’s best passions to drive their own performances as well as the company’s, this is the book to read.
People are always at their best when they believe. Anything can happen when people believe that it can happen. Jackie Barretta has made a living showing people how to do just that. Now you can learn from her and apply these strategies to your company as well.
A fantastic deal for twenty five bucks.”
Daniel Beaulieu, Business Book Man